This upward trend is backed up by data from market intelligence firm Sensor Tower, which reported TikTok reaching 3 billion downloads across the Apple and Google app stores in Q3 — making it the first app that is not owned by Facebook to hold this top spot.
TikTok is now the most downloaded app globally for the fifth consecutive quarter, with China, U. It took five more quarters to reach 2 billion, and another five quarters to reach 3 billion. TikTok holds several advantages as it strengthens this position against its tech competitors.
The pandemic throughout was a boon to many social platforms, but that growth has since been winding down. In , users spent an average of 39 minutes per day on TikTok, followed by an average of 35 minutes a day for Facebook. Although other apps have introduced TikTok-like features, there are no actual contenders in short-form videos. The Snapchat app is in second place worldwide based on overall mobile usage Sandvine, Snapchat has managed to build up a solid user base, which is why it showed up strongly in each region when it comes to mobile bandwidth usage.
This Snapchat statistic seems even more spectacular when you compare it to its installed user base, in comparison to other social media apps. Engagement levels are high, and many Snapchat users frequent the app multiple times per day more on this statistic later under point number eight.
This drives up the mobile usage, in comparison to other similar social networking apps. Another point to keep in mind is that Snapchat users love using Snapchat filters. But when it comes to cellular data, Snapchat data usage can be quite high.
Of all the apps that were downloaded last year, Snapchat ranks seventh. The difference is even more notable when we look at the top apps on the App Store and on Google Play in Q4 In Q4 , Snapchat was downloaded over million times. By the end of Q1 , Snapchat users had created more than , lenses with Lens Studio Snapchat, Aside from having fun in creating lenses, users are also enjoying seeing them, with top-performing lenses on Snapchat receiving billions of views.
Snapchat lenses are also proving to be particularly popular during the coronavirus lockdown. The company says that downloads of Snap Camera, the desktop app that allows users to add lenses to their video conference calls, increased by as many as 30 times. The popularity of lenses means Snapchat is constantly looking to add new lenses to its existing supply of lenses.
Just recently, the company launched two new lenses , the Beard Lens and the Beard Removal Lens, for its users to play around with. The company estimates that the average daily active user accesses the Snapchat camera more than 20 times per day Snapchat, According to a study, the top reasons users use Snapchat include talking to friends, sharing photos, playing around with lenses and filters, and sharing videos.
In comparison, most Twitter users use it to keep up with current events while most YouTube users hop on the platform to learn more about topics of interest. For another Snapchat statistic about engagement, 63 percent of Snapchat users say they visit the site daily. And around half 49 percent claim that they visit the social media app several times a day Pew Research Center, This statistic reveals that young adults are heavy users of social media apps such as Snapchat.
The same report also shows us that social media platforms such as Instagram and Snapchat are especially popular among young adults between the ages of 18 to In , Snapchat not only updated the app, but also optimized it for Android operating system.
And since most of the users of Snapchat are using the Android operating system, that gave the app improved possibility to expand its user base. Adding to this, Snapchat also updated the face filters for Android, and added some new ones to their list, such as the gender-swap and baby filter, which ended up going viral. These efforts lead to an increase in engagement of users and as a result also lead to an increase in the number of downloads of Snapchat.
On January 27, , Snap Inc. Snapchat Discover is a feature that provides users with up-to-date news on current events, pop culture, and more. The launch of Snapchat Discover repositioned Snapchat as a distributor of news as well as a social media app to stay in touch with others. Users can access the Snapchat Discover feature by opening the Snapchat app on a mobile device and swiping right twice.
Snapchat Discover gives users the option to view stories created by publishers and TV networks. Popular networks create disappearing Stories comprised of text, image, and video. Despite its popularity, Snapchat Discover faces competition from other social media platforms, like Facebook and YouTube, that offer news and video content to audiences.
Almost 4 in 10 Snapchatters claim that they discover brands thanks to Snapchat celebrity endorsements and online posts Globalwebindex, One of the main reasons why influencers find it hard to establish themselves on the social media platform is because there is no real middle ground where you can build up your followers. Influencers on Snapchat usually take photos of themselves using products and share these snaps on Snapchat.
CON: Pressure to look as professional as possible. Instagram has a high aesthetic standard for news feed content. Images are typically edited and filtered to appear more professional, and to compete with other content, the bar is always high.
More raw and authentic content does appear in Instagram Stories, though, but this overall high aesthetic standard can be right for some brands but a little much for others.
PRO: Analytics capabilities. Instagram natively provides professional profiles with an in-app analytics platform for posts, Stories, ads, and followers, called Instagram Insights. There also are third-party tools and free Instagram analytics options, such as Union Metrics, Keyhole, and Websta.
PRO: Native checkout. CON: Global reach. Snapchat is popular among teens in the U. PRO: Creativity. CON: Discoverability. Because Snapchat stories are temporary, the depth of content only goes so far. In addition, only people who have added you can view your profile on Snapchat. PRO: Building one-on-one relationships. On the flipside of discoverability, many brands can prefer the privacy of Snapchat because it allows them to build more meaningful one-on-one relationships with their followers.
CON: Advertising cost. The cost for Sponsored Lenses varies but largely runs as:. However, Snapchat ads do allow you to link to your website or online store, while only a few content creators on TikTok are permitted to place links in their content.
PRO: Unique audience. CON: Lack of analytics. Snapchat does not provide any analytics data except for ads, and many brands have had to track their Snapchat marketing activity manually.
Brands can take advantage of the hour limit by posting last-minute contests, deals or free giveaways. According to analytics site Sensor Tower , TikTok has reached more than 1. CON: Advertising not fully set and reportedly expensive. Reports suggest that, like Snapchat, advertising on TikTok is incredibly expensive and requires a large budget, which makes it hard for smaller brands to jump into.
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